PWI Build

Self-paced, DIY Investment-Grade Business Building Methodology

Overview

Developed over 10 years of real operational experience, PWI Build distills sophisticated business methodology into a structured framework that any professional can follow. This isn't theory—it's the exact system Ian Bond used to build five successful stores while living in Cyprus.

What You Get:

Complete Learning System:

Core Curriculum (9 Comprehensive Modules):

Module 1: Strategic Foundation & Niche Selection

• Investment-grade market analysis using proven financial modeling

• The "Online Retail Framework" and where niche authority sites dominate

• 10 critical disqualifiers that save time and money

• Building your evaluation list using systematic approaches

Module 2: Market Research & Competitive Intelligence

• Understanding Minimum Advertised Pricing (MAP) and margin protection

• Using Google Shopping for competitor and opportunity analysis

• Identifying the four types of competitors and positioning against each

• Finding dropship-friendly suppliers with premium brand partnerships

Module 3: Business Acquisition vs. Creation

• Evaluating existing websites as "online real estate" investments

• Website valuation methodology (2-3x annual profit multiples)

• Due diligence frameworks borrowed from traditional business analysis

• Starter site strategy for faster market entry

Module 4: Professional Store Architecture

• Setting up Shopify stores that command supplier respect

• Essential "must-haves" for credibility, trust, and authority

• Cost structure analysis and realistic time commitments

• Creating demo stores that secure supplier approvals

Module 5: Supplier Relationship Management

• Building trust with premium US brand partners

• Professional communication strategies and follow-up systems

• Understanding supplier terms, MAP agreements, and compliance

• Transitioning from demo store to authorized retailer status

Module 6: Advanced Store Optimization

• The "Best on the Internet" philosophy for your niche

• Applying the 80/20 rule to maximize ROI on effort

• Product page optimization and customer experience design

• Social media integration for credibility and trust signals

Module 7: Professional Traffic Generation

• Understanding search intent and customer journey mapping

• Google Shopping campaigns (90% of successful ad spend)

• Retargeting strategies across Google and Facebook platforms

• Organic traffic building for long-term asset value

Module 8: Daily Operations & Financial Management

• Supplier relations and account management protocols

• Website management and inventory update systems

• Customer service excellence and retention strategies

• Financial tracking with monthly P&L and order economics

Module 9: Scaling Through Systems & Outsourcing

• Creating repeatable processes and template libraries

• Project management using Asana and team communication via Slack

• Strategic outsourcing to global talent pools (Philippines focus)

• Virtual assistant management and cultural considerations

Bonus: Advanced Traffic Strategies

• Sophisticated Google Shopping campaign architecture

• High-priority vs. low-priority bidding strategies

• ROAS (Return on Ad Spend) optimization by product margin

• Negative keyword strategies and universal campaign management

Exclusive Access & Resources:

Private Community:

• 1,000-member Facebook group of accomplished professionals

• Peer networking with professionals in similar career transitions

Ongoing Support:

• Monthly strategy updates as platforms evolve

• Access to case studies from active PWI Scale operations

• Resource guides for finding and managing virtual assistants

• Template library for customer communication and supplier relations

Real-World Application:

Time Investment:

• 50-60 hours total for initial setup and first store launch

• 10-15 hours per week during active building phase

• 5-10 hours per week for ongoing operations once established

Financial Framework:

• Target $200-$500 profit per sale on products priced $1,000-$5,000

• Conservative 10-15% net margins after all costs

Professional Standards:

• No income guarantees or unrealistic projections

• Conservative, methodical approach based on proven business principles

• Investment-style risk assessment and mitigation strategies

• Focus on building sustainable, sellable business assets

What Makes This Different:

Unlike typical online courses, PWI Build teaches you to think like an investor, not just an operator. You'll learn to evaluate opportunities, assess risks, and build businesses that maintain professional standards while generating meaningful income.

Perfect For:

• Professionals who want to understand every aspect of their business

• Those who prefer learning methodology over following scripts

• Accomplished individuals seeking investment-grade opportunities

• Anyone who values systematic approaches over quick tactics

Not Right For:

• Those seeking guaranteed income or unrealistic promises

• People wanting "done-for-you" implementation without learning

• Anyone looking for quick fixes or get-rich-quick schemes

• Those uncomfortable with conservative, methodical business building

Access: Lifetime access to all materials and updates, plus ongoing community membership.