Episode 18:

Do You Know SEO?

When you want to grow your Ecommerce store, it’s not enough to focus on having great content. While great content is essential, you won’t make any sales if customers can’t find your website. We now know that customers rarely look beyond the first page of results that pop up in traditional search engines like Google.

This means that if you want customers to find your store, you need to be popping up in the top results in your category. We don’t have to leave that up to luck, chance, or even traffic. There are practices that you can use to ensure that your website appears in search results for customers searching for what you’re selling.

On this episode you’ll hear:

  • A framework to help understand online retail and how SEO fits into that
  • Ways to find the keywords your customers are using
  • Practical steps to help get started on your website
  • Apps and tools to improve your website SEO

If you’re ready to increase your website’s visibility then this is one episode you won’t want to miss!

Episode 17:

At Your Service: How to Keep Your Customers Coming Back For More

It’s a crowded marketplace out there. The Internet is full of websites offering what you offer, and the amount of choices can be elating and overwhelming to online shoppers. Just getting people away from Amazon to your store is a small victory.

So how will you get them to stay? In the constant shuffle of online advertising and marketing, why will people choose your store over another? One of the best ways to find and retain customers is the attention you give them, the service they receive, and the experience they have when they interact with you and your brand.

So how do you create that experience for your customers? How do you design a user experience that creates loyalty in a highly competitive market?

On this episode you’ll hear:

  • An overarching philosophy to guide your customer service decisions
  • Helpful content that will create a happy customer experience
  • Customer support advice for your Virtual Assistants
  • Advice on how to keep customer interactions positive
  • Problem-solving techniques for times when customers aren’t happy

If you’re ready to improve your customer service experience across your entire platform then this is one episode you won’t want to miss!

Episode 16:

The Essential Elements of Ecommerce Evaluations

When you’re ready to enter the marketplace and purchase an Ecommerce website, you will find an active marketplace with many potential sellers. It’s an exciting time to be examining your options and determining where you’ll spend your money. There is a lot of information available for you to peruse as you examine potential new online properties.

But if you’re getting into this market for the first time, you may not know exactly what you’re looking for. Once you get the readily available data, it’s important to know what the information means and what indicators are most likely to minimize risk.

On today’s episode, you’ll hear:

  • The profit margins and Search Engine Optimization (SEO) indicators that you should examine before anything else
  • Possible times to make exceptions to these rules
  • How to analyze a website’s navigability and usability
  • How to tell if a website conveys trustworthiness to customers
  • Places to find accurate data about these website

If you’re looking for sound ways to ground your investments, then this is one episode you won’t want to miss!

Episode 15:

Addressing Buyer Doubt and Closing More Sales

There are many paths that lead to website investment and physical goods ecommerce. People who jump into this field are more often than not looking to make a change or supplement other ventures they have. Which is to say, we all come to this work with skills and experience, but that experience doesn’t always include sales.

Operating with a functional level of sales skills will make your job a whole lot easier. Presenting yourself well, understanding your buyer, and knowing how to close the deal are all essential parts of ecommerce business. Fortunately for us, Ian Bond is a career salesman and is opening up his bag of tricks for us today!

In this episode you’ll hear:

  • What to put on your website to communicate legitimacy and authority to your customers
  • The content you need to address buyer doubt
  • How to engage directly with your buyers on the phone in order to close the deal

If you’re looking for a way to build your sales knowledge and close more deals, this is surely one episode you won’t want to miss.

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